Here are six simple steps to writing a great cover letter. In the sections below, we'll offer detailed information about what to include in each area with examples. 1. Start with your header As with any standard business letter header, you should include a few pieces of personal and role-specific information at the top of your cover letter to make it easier for a hiring manager or recruiter to follow up with you. If you'd like, you can center your name and address at the top of the page, mirroring how it looks on your resume. Header template: Your name Your city and ZIP code Your phone number Your email address Date Name of recipient Title of recipient Company name Company address 2. Include a greeting In your research, try to find the name of the person reviewing applications for the job. Address your letter to this person with a common business greeting, such as "Dear [first and last name]" or "Dear [position title]." Avoid using "To whom it may concern." 3. Write an opening paragraph In the first paragraph, mention the job title you're applying for and where you saw the position posting. Explain your interest in the role and company to show you've done your research. The first section of your cover letter is also the first impression the reader will have of you, so it's important to appeal to that person quickly and succinctly. Opening paragraph example: "I'm excited to apply for the Graphic Designer position at Cloud Clearwater I found on Indeed. I understand you're currently adding several new product lines, and I believe my skills in video and animation provide a significant advantage for creating a successful launch. As a longtime fan of your products, I'm thrilled at the opportunity to bring my unique style and passion for beachwear to the company." 4. Add a second paragraph Your second paragraph should be a brief overview of your background as it relates to the position. Include key achievements, skills, and specialties that make you particularly suited to the position. Focus on one or two and provide specific details about your success, including measurable impacts you made. Pay close attention to keywords listed in the job description and include those you identify within the body of your cover letter. You should only include information about your most recent professional experiences. Second paragraph example: "As the Director of Human Resources at Wes Morgan Philips, I was a key senior leader in the organization and was responsible for improving the efficiency and performance of the company's 540 employees. Before that, I worked in human resources, equal employment opportunity, and diversity for Jenkins Technology Solutions, Inc. At Jenkins Technology, I developed an employee retention plan involving a wellness program, an internal training program, and a promotions selection process. This led to a 50% reduction in the overall employee turnover rate." 5. Research the Company and Align with Their Vision Before you start crafting your cover letter, it's essential to dive deep into the company's mission, goals, and culture. Understanding the organization's values and aspirations will enable you to tailor your cover letter to align with their vision. Here's how to do it: Company Research: Begin by thoroughly researching the company. Explore their website, review their mission statement, and delve into any recent news or press releases. Pay attention to their core values and the causes they support. Tailor Your Experiences: As you identify the company's mission and goals, think about how your experiences can contribute to their success. It's not just about listing your qualifications but showing how your skills and achievements directly support your vision. Showcase Alignment: In your cover letter, explicitly state how your background aligns with the company's goals. Share specific examples of your past experiences that relate to their mission. For instance, if the company emphasizes sustainability, highlight your contributions to environmentally friendly initiatives in your previous roles. 6. Finish with a closing paragraph The closing paragraph should focus on another key achievement or skill relevant to the position. Instead of repeating details from your resume, summarize a specific story or anecdote that displays you're right for the role. If you're changing careers, this is a good opportunity to talk about transferable skills or relatable experiences from your career. Closing paragraph example: "Achieving ambitious marketing goals is always a top priority, and I am always looking out for the company's best interests. I enjoy delivering marketing presentations to potential clients and focusing on an organization's strengths. My marketing skills at River Tech helped the company experience new levels of success and a 45% increase in customer engagement. I'm never satisfied with the status quo, and I believe that a company should continually look for ways to improve and reach new clients through innovative campaigns." End with a professional signoff You should end your cover letter with a paragraph summarizing why you are applying for the role and why you would be a great fit. Keep the cover letter conclusion brief and explain that you look forward to the employer's response about possible next steps. End with your signature at the bottom. Signoff example: "Thank you for your time and consideration. I look forward to learning more about the sales position and TradeLot. Growth is essential to my continued success, and I'm excited for the chance to be a part of TradeLot's industry-leading team. My proven track record and TradeLot's quality products are a winning combination for increasing the company's market share." By incorporating these tips, your cover letter will not only stand out but also showcase your understanding of the company's goals and vision. It will convey your genuine enthusiasm for the position and increase your chances of landing your desired job.
Yajat Dewan is the Outreach Lead at OfferPilot, specializing in customer discovery and engagement. He is passionate about helping students navigate their career paths and excels in crafting content that guides job seekers through their career development journey.